Thursday, May 31, 2001 By Eric
Burns
People ask me whether I think there is a
liberal bias in the media.
I
answer pedantically. “Media” is a plural noun, I say. In
other words, there are a lot of individual mediums out
there. Rush Limbaugh does not have a liberal bias.
Oliver North does not have a liberal bias. The
Washington Times does not have a liberal bias.
But does Dan Rather? Do Tom Brokaw
and Peter Jennings?
Yes, says former CBS correspondent Bernard
Goldberg, writing a few days ago in the Wall Street
Journal, and what is more interesting than Goldberg’s
accusation is the reason that he believes it.
Simply put, it is that the three anchors do
not know any better.
Understand: Goldberg is not accusing the
anchors of ignorance, but rather of being so committed to a
certain set of attitudes that they cannot help but regard them
as facts. And so it is opposing points of view that seem
biased to them, not their own.
Goldberg is telling us something important
here, something that extends far beyond the journalistic
outlooks of Rather, Brokaw and Jennings. He is telling
us about every single man and woman in their audiences.
And every single man and woman not in their audiences.
We are all creatures of ideology, to one degree or another,
and we all refer to our ideology as truth.
What Rather, Brokaw and Jennings are guilty
of, then, is being human.
But just as human beings can be captives of
their outlooks, so can they be masters of their behavior --
and Goldberg believes that the three anchors should behave
more far more objectively than they do.
He cites a poll last year by Brill’s
Content magazine that shows 74% of Republicans believe the
media tilt to the left. “No bulletin there,” Goldberg
writes. “But 47% of Democrats agreed, believing that
‘most journalists are more liberal than they are.’”
A journalist should not slant his views to
suit his audience. But when his audience is suspicious
of those views, when it thinks that the CBS Evening News or
the NBC Nightly News or ABC World News Tonight is more an
agenda than a catalogue of the day’s occurrences, then it is
cynicism that is being disseminated, not information.
Goldberg believes that things are a little
on the parochial side in network news business, that liberal
journalists tend to hang around with other liberal journalists
and reinforce one another’s prejudices rather than broaden one
another’s outlook.
“This is very unhealthy,” Goldberg opines,
“and sometimes downright ridiculous, as when Pauline Kael, for
years the brilliant film critic at the New Yorker, was
completely baffled about how Richard Nixon could have beaten
George McGovern in 1972: ‘Nobody I know voted for
Nixon.’ Never mind that Nixon carried 49 states.
She wasn’t kidding.”
Do I believe there is a liberal bias at the
three major networks? Yes, but it is more than just an
opinion.
I used to work for NBC. Several years
after leaving, I found myself hosting a series of cable
programs which were being produced by one of the most
highly-esteemed figures in the history of TV news, a man who
had recently left his own position at ABC.
A major story had just broken. I was
to comment on it. As I sat down to write, he stood at my
shoulder and told me what to write. Not like a boss giving
orders to a subordinate, but like a fellow chatting with a
colleague of like mind, members of the same club. He
just assumed I had the same views that he did. He was
wrong.
But did he discuss the matter with
me? Did he want to reach some kind of consensus that
incorporated both of our views, and perhaps others? He
did not.
When I told him I did not agree with him,
he looked at me as if I were kidding, and then, more appalled,
as if I were serious. He told me to get up: he would
write the commentary. I said fine; you can deliver the
damn thing, too.
As I yielded the typewriter to this
resident of the broadcast news pantheon, I found myself
wondering how many times he had done the same thing at ABC,
but without meeting any resistance. How many times had
this man, who would have railed at the charge of bias, slanted
the news or jiggled the commentary, his co-workers such ready
accomplices, not out of maliciousness, but because in his
heart he knew he was right?
Even though what he really was, of course,
was left.
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